A guide for Well College Global health, wellness and coaching students and graduates

Writing your first blog can feel intimidating, but it doesn't have to be. As a Well College Global student or graduate, you already have valuable knowledge to share, and publishing a blog is one of the best ways to showcase your expertise, build confidence, improve your Google ranking, and position yourself professionally in the wellness space.
Whether you plan to write about nutrition, behaviour change, wellness coaching or a specialised topic from your studies, this guide will walk you through the process step-by-step.

In my live class where we develop client personas for health coaches I ask, “what does your client persona look like?” I get a wonderful list of people they are going to support; it truly is exciting, and I love their enthusiasm and their desire to help others. 
 
Discovering your unique coaching niche is like finding your compass in the open ocean, guiding you to clientele you’re meant to serve. Narrowing down and knowing your coaching niche is not so easy, however putting in the hard work early on will pay dividends. There are many good reasons for understanding and knowing who exactly you are going to "serve".
 
So read on and let me help you.

With the Nutrition, Health & Wellness Coach Certification accredited by industry leader Health Coaches Australia and New Zealand Association (HCANZA), we thought we would share with you why joining a ​dedicated industry organisation is in all our best interests.

Building a successful blog can seem like an insurmountable task if you’re not armed with the right mentality. It takes grit, determination, devotion, education and a serious will to succeed.
Having built a successful skiing website from 0-1,000 visitors per day, I’m fully aware of the challenges you will face. Rejection, frustration and extended working hours can be part-and-parcel of the process, but that doesn’t mean it’s not possible to achieve success.
 
In this article I have listed five rules that I wish I knew when building my first successful blog. I don’t possess a magic formula that will take you from zero to hero in a matter of weeks, but I can give you a glimpse of what to expect by sharing a few nuggets of experience.

HEY HEALTH COACH, CAN YOU CONFIDENTLY TELL PEOPLE WHAT YOU DO?
I’ll be honest, answering that question ‘so what do you do’ took me many years to find just what it is I wanted to say. Finding my professional mantra and really owning it didn’t come easy, in part because Well College Global kept morphing (I’m not complaining though); just as I thought I had what it was I did sussed, things changed up a gear. Nutritionist… educator… author… D all of the above? How can you expect people to sign up for your professional expertise if you can’t articulate it? 

To add images or not? To use emoji's or not? To send in the morning or lunchtime or evening ... or not?
Here's a quick infographic of the latest statistics on what's the best to increase your open and click through rates on your email campaigns.
NOTE: you should always be adapting to your  buyers and customers.