MAKING THE BEST START IN BUSINESS:
CREATING CLIENT AVATARS, MAPPING CUSTOMER JOURNEYS & CREATING PRODUCT OFFERS - NEW
Business marketing starts, focuses and ends with your client, it's essential to know who your client is, to have a clear and accurate picture (Avatar) of them and to understand what their challenges are that take them looking for you, without this you may simply be selling to yourself.
This recorded video explores the initial marketing strategies every business should understand, Heather takes you through these topics via a live demonstration with a Well College Student who is in the process of setting up her Nutrition & Health Coaching business online. You will learn:
* How to define and find your perfect client or niche.
* How to map out your customers journey so you know how to attract new buyers and are able to understand what to sell to them ongoing.
* How to create your product offers, including pricing, positioning and inclusions.
TOP 6 TIPS SO YOUR WEBSITE CONVERTS TO SALES
Ever thought about what would happen if you stopped wasting valuable web traffic, started attracting more ideal prospects and could convert them into paying customers? That's the dream right? Knowing what exact tactics you should take to improve your online marketing can leave you feeling overwhelmed, but the great thing is that’s not actually as hard as you may think. In fact, making these 6 simple tweaks to your website today, has the potential to significantly increase your earning potential tomorrow. Whether you have an e-commerce platform looking to generate more online sales, or a service based business looking to double your lead volume, this masterclass is for you if you want access to enhance your online game. In this session we’ll be covering:
* The 6 essential elements every high converting website needs
* Easy-to-implement, digital strategies for generating more sales and leads while you sleep
* Simple online optimisation tactics to increase business revenue
HOW TO FIND & MARKET TO YOUR IDEAL CLIENT
You've got your business mantra down pat and now you're confident with talking the talk, so your next stop is finding the people who want to hear what you have to say!
Having a crystal clear picture of the ideal clients you want to attract helps you focus your efforts so you’re not running around creating “one size fits all” products, services and marketing that doesn’t have any impact. Generalising your marketing and your offering to everyone can have negative effects — you can end up missing the mark totally – not finding the right prospects who will turn into paying clients. Having a target client in mind provides clarity and purpose to your content. It gives you a laser focus for your marketing and avoids wasting time and energy. Heather will give you fantastic tools and links to use to find where your people hang out, what it is they're talking about, and in what way. Once you have this you can 'speak their speak' so you are really connecting on a personal level with YOUR market, and with people who actually want what you are offering. When you know your people, where they are, and what they want you can formulate your marketing plan, a digital strategy, get the look and feel of your website right, understand best product placement and pricing, create effective email campaigns and advertise effectively. In short you can ensure maximum bang for your buck and effort!
This recorded video shows you how to define your ideal client and make your marketing easier. You will learn:
* Ways to find, and market to, your ideal clients
* How to build a content strategy around your ideal audience
* What content will resonate most with your perfect client
* When to ‘leave money on the table’ rather than spread yourself too thin
* How to get your content noticed to attract the interest of clients
INTRODUCTION TO DIGITAL MARKETING ON FACEBOOK & INSTAGRAM, PLUS POD CASTING BASICS
Regularly re-recorded webinar presented by digital marketing expert Heather Porter. Facebook and Instagram seem to change daily, so if you are going to spend your hard-earned money in social media don't be fooled into paying for outdated webinar content. Unlike other recorded social media webinars this content reflects the latest changes. Automating your Facebook page and creating the best settings so your ads run without hassle. Avoid wasting hard-earned dollars on pointless posts and content that doesn't engage the people you intend it to. Building a successful presence can be slow and mind-numbing or fun and dynamic. Start out with the right knowledge so your time is well spent and your business prospers. Recently includes how to get started pod casting.
CoST, MENTOR & MODE OF DELIVERY
Investment: $65 AUD
Business Coach: Heather Porter
Delivery: 60-minute recorded video
NHC elective: Yes, as a bundle**
PRICING & SUCCESSFUL SALES STRATEGIES
You have your client avatar and you understand their buyers journey and you've got a good grasp on what it is that you have that is a solution for your clients challenges, now how you do promote this message succinctly and get noticed?
This recorded video explores:
* How to price your service and packages
* Sales funnels options best for you and your business
* How to generate quality leads
* How to convert your leads to clients