"I knew you would ask this!"
Today in a mentoring session with another client, I was about to ask her a question about what she saw as her benefits and results but before I could finish, she cut me off and said...
"I know what you are going to ask."
Clients who have been working with me for a while know that I always want to know about the benefits their clients receive when working with them. The reason this is important is that your prospective clients aren't really interested in the process of how you do things. For them to buy from you they want to know... what benefits they will get.
1. At the end of the day, what do you really do for your clients? What do they walk away with at the end of your time together?
2. Write a list of all the actual results and benefits your clients get from working with you.
3. Ask yourself: I assist my clients to...
Why is this important?
The reason it is important to spend time working on these questions is that it allows you to become clear on what you deliver for your clients rather than how you deliver your service. When you are clear on what you deliver, two things happen
(a) your marketing message is easier to deliver and
(b) you will attract more clients, as they know straight away what the benefits are in working with you.
So, why are you waiting? Get onto it now!
About your author: Deb Pilgrim is a serial entrepreneur, and after running successful businesses she is now supporting others to develop their own successful, thriving businesses.
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