DEVELOP YOUR BUSINESS,
EVOLVE YOUR PROFESSIONAL STYLE
AND MAKE A DIFFERENCE IN THE LIVES OF PEOPLE
YOU CONNECT WITH

Business mentoring can be a pivotal point in your business success. Whether you're in need of affirmation you can do this, or how best to create an income you rely on, or if you’re at crunch time around expansion, having a mentor to support you through the process is invaluable. Most successful entrepreneurs have a mentor in 'their corner' to filter out the 'white noise' we so easily get caught up in, and to focus on the areas of success and innovation.

OUR COACHING AND BUSINESS OPTIONS ARE OPEN TO STUDENTS, OUR GRADUATES & THE PUBLIC*
​
Enlist your coach or mentor so you:
* While you're still a student get ready to have income coming in as soon as you start
* Develop advanced coaching skills
* Start out with a web presence that actually speaks to your market
* Have strong confidence in what you are doing and why
* Can see opportunity in even the ordinary
* Plan how to scale your business to the next level without stress

 BE THAT CONFIDENCE YOU WANT FOR YOUR CLIENTS

THE LATEST RECORDED BUSINESS COACHING VIDEOS

The order presented is the ideal order if you were looking to build your business acumen in a logical flow.

NEW TO BUSINESS OPTIONS

MAKING THE BEST START IN BUSINESS: Passion to success

SESSION DESCRIPTION
How do I get a business name? Do I have to register it? Where do I get a domain name? What is a domain name and a server? What bank account do I have to pay receipts into? What about a trademark? Wow... how on earth do I get this plane off the ground? There's so much to do and I have no idea where to start first and I want to get it right straight off.

Sound familiar? Yes! Well then this live webinar is clearly for you! You will leave with a business startup blueprint so you have the steps to launch your new business and brand.
FEES, COACH AND METHOD OF DELIVERY
Investment: $65 AUD
Business Coach: Heather Porter
Delivery: 60-minute recorded video
NHC elective: Yes, as a bundle**

MARKETING SERIES

CREATING CLIENT AVATARS, MAPPING CUSTOMER JOURNEYS & CREATING PRODUCT OFFERS - NEW

SESSION DESCRIPTION
Business marketing starts, focuses and ends with your client, it's essential to know who your client is, to have a clear and accurate picture (Avatar) of them and to understand what their challenges are that take them looking for you, without this you may simply be selling to yourself.

This recorded video explores the initial marketing strategies every business should understand, Heather takes you through these topics via a live demonstration with a Well College Student who is in the process of setting up her Nutrition & Health Coaching business online. You will learn:
* How to define and find your perfect client or niche.
* How to map out your customers journey so you know how to attract new buyers and are able to understand what to sell to them ongoing.
* How to create your product offers, including pricing, positioning and inclusions.
FEES, COACH AND MODE OF DELIVERY
Investment: $65 AUD     
Mentor: Heather Porter              
Delivery: 60-minute recorded video with case study demonstration
NHC Elective: Yes, as a bundle**

TOP 6 TIPS SO YOUR WEBSITE  CONVERTS TO SALES

SESSION DESCRIPTION
Ever thought about what would happen if you stopped wasting valuable web traffic, started attracting more ideal prospects and could convert them into paying customers? That's the dream right? Knowing what exact tactics you should take to improve your online marketing can leave you feeling overwhelmed, but the great thing is that’s not actually as hard as you may think. In fact, making these 6 simple tweaks to your website today, has the potential to significantly increase your earning potential tomorrow. Whether you have an e-commerce platform looking to generate more online sales, or a service based business looking to double your lead volume, this masterclass is for you if you want access to enhance your online game. In this session we’ll be covering:
​ * The 6 essential elements every high converting website needs
 * Easy-to-implement, digital strategies for generating more sales and leads while you sleep
 * Simple online optimisation tactics to increase business revenue
FEES, COACH AND MODE OF DELIVERY
Investment: $65 AUD    
Mentor: Heather Porter              
Delivery: 60-minute recorded video
NHC Elective? Yes, as a bundle**

HOW TO FIND & MARKET TO ​YOUR IDEAL CLIENT

SESSION DESCRIPTION
You've got your business mantra down pat and now you're confident with talking the talk, so your next stop is finding the people who want to hear what you have to say!

Having a crystal clear picture of the ideal clients you want to attract helps you focus your efforts so you’re not running around creating “one size fits all” products, services and marketing that doesn’t have any impact. Generalising your marketing and your offering to everyone can have negative effects — you can end up missing the mark totally – not finding the right prospects who will turn into paying clients. Having a target client in mind provides clarity and purpose to your content. It gives you a laser focus for your marketing and avoids wasting time and energy. Heather will give you fantastic tools and links to use to find where your people hang out, what it is they're talking about, and in what way. Once you have this you can 'speak their speak' so you are really connecting on a personal level with YOUR market, and with people who actually want what you are offering. When you know your people, where they are, and what they want you can formulate your marketing plan, a digital strategy, get the look and feel of your website right, understand best product placement and pricing, create effective email campaigns and advertise effectively. In short you can ensure maximum bang for your buck and effort!

This recorded video shows you how to define your ideal client and make your marketing easier. You will learn:
* Ways to find, and market to, your ideal clients
* How to build a content strategy around your ideal audience
* What content will resonate most with your perfect client
* When to ‘leave money on the table’ rather than spread yourself too thin
* How to get your content noticed to attract the interest of clients​
FEES, COACH AND MODE OF DELIVERY
Investment: $65 AUD 
Mentor: Heather Porter              
Delivery: 60-minute recorded video
NHC Elective: Yes, as a bundle**
UPDATED JUNE 2020

​INTRODUCTION TO DIGITAL MARKETING ON FACEBOOK & INSTAGRAM, PLUS POD CASTING BASICS

SESSION DESCRIPTION 
Regularly re-recorded webinar presented by digital marketing expert Heather Porter. Facebook and Instagram seem to change daily, so if you are going to spend your hard-earned money in social media don't be fooled into paying for outdated webinar content. Unlike other recorded social media webinars this content reflects the latest changes. Automating your Facebook page and creating the best settings so your ads run without hassle. Avoid wasting hard-earned dollars on pointless posts and content that doesn't engage the people you intend it to. Building a successful presence can be slow and mind-numbing or fun and dynamic. Start out with the right knowledge so your time is well spent and your business prospers. Recently includes how to get started pod casting.
CoST, MENTOR & MODE OF DELIVERY
Investment: $65 AUD    
Business Coach: Heather Porter      
Delivery: 60-minute recorded video
NHC elective: Yes, as a bundle**   

PRICING & SUCCESSFUL SALES STRATEGIES - NEW

SESSION DESCRIPTION
You have your client avatar and you understand their buyers journey and you've got a good grasp on what it is that you have that is a solution for your clients challenges, now how you do promote this message succinctly and get noticed?

This recorded video explores:
* How to price your service and packages
* Sales funnels options best for you and your business
* How to generate quality leads
* How to convert your leads to clients
FEES, COACH AND MODE OF DELIVERY
Investment: $65 AUD  
Mentor: Heather Porter              
Delivery: 60-minute recorded video
NHC Elective: Yes, as a bundle**
OTHER THINGS TO KNOW:

CHOOSE 1 AT A TIME OR TAKE A BUNDLE

Most sessions will be either video recordings or sessions held over Zoom (and can be recorded), some session also offer workbook options so you can undertake tasks and organise your notes.

WHO CAN APPLY?
Anyone who is keen to get the most out of their time working on their business and ensure their business works for them.

ELECTIVE OPTIONS FOR NUTRITION & HEALTH COACHING STUDENTS

Nutrition & Health Coaching students may use a selection of three of these modules to account for a maximum of 1 elective subject (of three) in their program. Contact the office for more details.**

OUR BUSINESS & PROFESSIONAL DEVELOPMENT COACHES & MENTORS

Business Coach

Heather Porter, Director and Founder of Digital Voice
Heather got her start managing events globally for some of the world’s top speakers such as Tony Robbins. When the speakers Heather worked with wanted to engage with their tribes online her first big project was building a membership site in 2008 that attracted 18,000 members when it launched. Heather then co-founded the digital marketing agency Autopilot Your Business in 2010, which currently teaches automation strategies to small business owners, and is the Founder of Website Love, a website development company.  Offering a range of options, Heather is an online business growth consultant, speaker and partner and advisor to various online projects ranging from personal development to Ecommerce. Heather is co-host of a podcast with fans in over 100 countries, #1 Amazon bestseller, co-author of 4 business books and host of That Social Media Show on the BRiN App.

Expert Coach Mentor (specialising in transformation and business coaching)

Nikki Spagnolo: Accredited Nutrition & Health Coach
Nikki completed your Advanced Certificate of Nutrition & Health Coaching in 2016 and holds a Certificate II and IV in Fitness. As an Empowerment Health Coach and Personal Trainer, Nikki works with women who come to her  having reached a point where they are ready to put themselves first, regain their health and love who they are. Nikki is passionate about all things business and hence works with students mentoring them around reaching their professional visions. All programs designed by Nikki, offered via her The Healthy Platform have been developed to encompass everything she has learnt throughout not only her journey, but also have been inspired by the amazing people she works with. 

Business & Coach Mentor

Lorna Stewart, Director of The Inner Edge, ICF Master Certified Coach
Lorna is a leading business coach and coach trainer.  She has coached, trained and mentored, both in-person and online, almost 1,000 coaches and business leaders throughout Australia / NZ and internationally (primarily UK and Europe, USA and Canada, South Africa, and Singapore).  Her deepest passion lies in serving the ongoing development and evolution of the coaching profession in all areas.  As a highly regarded coach and mentor, Lorna supports and empowers coaches, as well as health and wellness practitioners, to create a thriving soul-aligned business which wholeheartedly fulfills their deepest yearning to make a significant difference to their clients and to the world, and which also delivers a very healthy income!

Expert Sports Mentor

Don Singe 2008 & 2011 NRL premiership team and the 2009 Rugby League World Club Champions,
Holding the role also as the NZ National Rugby League Athletic Performance Manager, who were the 2014 Four Nations Champions, Don has the practical credentials that place him at the top of his field. Extracting the best from both teams and individuals at these levels of competition takes not only a skilled and experienced trainer but also an astute motivator. Training for the required level of strength and fitness is difficult enough but to cultivate that level of maximum commitment in players that delivers from the first whistle to final siren is what separates the best from the rest. Director of Athletic Performance with Elite National Rugby League (N.R.L) Clubs, Donny consolidates his performance coaching (physical and mental), as well as working on the area of dynamics management, "change is something that few sporting teams manage positively". Don rejoined the NZ Rugby League National Team as their High Performance Manager for the 2017 Rugby League World Cup, bringing a new level of team cohesion and connectivity to drive success. 

Expert Coach Mentor

​Judy Fitzgerald: ICF Coach of the Year, Australia 2015
Holding a GradCert Change Management; Cert IV Career Development; Cert IV Workplace Training & Development; Cert IV Small Business Management, Judy mentors our coaching students to ensure their transition from student to coach is as effective and enjoyable as possible. Judy is our expert coach mentor in unit 3 of the Nutrition & Health Coaching program and supports our student body through their learning journey and path to expert health coaching. As founder of Journeys for Change, Judy has worked within the NRL and other sporting bodies supporting their athletes and families to manage change, cope with life stage challenges and support overall wellbeing individually and through a number of NRL-based wellbeing initiatives. 


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